Bella Bliss was born from saudade, that deep, nostalgic longing for home.

Longing for Brazil, for the pharmacy shelves overflowing with new finds, the little beauty secrets only our products hold. Missing the scents, the textures, the visible results, the kind only those who’ve used Brazilian cosmetics truly understand.

For years, our suitcases - mine and my daughter Bela’s - have returned full of shampoos, masks, oils, and finishers that we’d lovingly use throughout the year. We also brought gifts, small bottles filled with affection, shared with friends as a way to ease the homesickness and spread a bit of Brazilian beauty.

As my daughter grew up, her hair changed too. In just ten years, the strands that once needed only a good conditioner began to demand deeper care, something more specific for her new stage of life. That’s when we discovered Mirra, and it became the perfect solution for Bela’s hair. Today, as a confident and discerning adult, she remains our greatest inspiration, a woman full of attitude and highly selective about what she uses on her hair.

“Bella” represents my daughter.

“Bliss” reflects the feeling we hope to share through every product: confidence, well-being, and effortless beauty.

That’s how Bella Bliss Beauty Supply came to life: With Brazilian roots, a heartfelt connection to those living far from home, and a curated selection of brands that truly transform the daily lives of so many women, all touched through you, our professional client.